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I really want to up my video game but having said that there’s been videos I’ve hardly spent any money on and they’ve done really well and others that I’ve invested in that haven’t had as many views. I’m investing more into video like getting better equipment. I work with a team of videographers and I like to give direction and have my own ideas but I also know that there’s always room for improvement. I had a lot of fun filming in New York but as an independent artist the budget that I spend on videos comes from me. Tell us what it was like filming in New York? There’s a lot more Bangla artists now then when I started five years ago but when I started I was doing things no one had done before. I’ve travelled, have international fans, played some amazing live concerts and I’ve done all that by being me, not by trying to imitate someone else. When you think about what I’ve achieved in five years, I’m just a boy from East London singing in Bangla and making my own success. But when I go there it’s not just about the networking it’s about getting to know the community better so I can give them what they want, and show them that they can do it too. I really enjoy taking my music to the US and I have a fan base in New York and other cities. She likes my music so maybe one day she’ll approach me for a collaboration?Ī lot of British Asian artists have found success in the US, but we’re still waiting for the Bangladeshis to come through. For an artist like me, that’s come from where I’m from, that’s a major thing. She didn’t understand the language but she loved the song. Then I found out Becky G was listening to me in her car and put my track on her Instagram Stories. Knowing that major mainstream artists like our sound is a massive boost for all Asian artists. When Drake followed Punjabi artist Sidhu Moosewala that was major recognition. But recently there has been some positive things that have elevated artists.
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In the UK, music is referred to as genres and people get pigeon-holed into them for example an Asian artist will fall into ‘Urban Asian.’ Radio stations normally play genres rather than look at the different sounds so languages get sidelined. The UK charts aren’t known for being multi-lingual apart from the odd hit in Spanish, why do you think this is? “I’m just a boy from East London singing in Bangla and making my own success.” So in that respect my music may not be reaching all British people but my fans are global, that’s what I’d call The Masses. Just hanging out in these places, speaking to people, seeing what they’re into, it shows you another side of being Bangla. I grew up in East London but I’ve also spent time in Bangla neighbourhoods in the USA. But the truth is our diaspora spreads across the globe and there isn’t just one way that our music should sound, as we have so many influences. I’m Bangladeshi and like a lot of other young Bengalis at home we heard our parents listen to Bangla music, so we associated it as something that’s for them and not us. You’re best known for modernising ‘Bangla music’ but will this modern sound ever appeal to the masses? My recent release Two of Us/Zina mixes Bengali and Arabic and I wouldn’t have it any other way. I studied for a diploma at The Bhavan Centre for three years learning Bengali and Western classical music and personally I’ve always been a fan of Punjabi music, even though I can’t speak Punjabi or understand it. I listen to all kinds of music and believe that you don’t need to understand the language to like a song, so no! My vision from the very beginning was to combine musical styles. You’ve been on the scene for five years and achieved great things but don’t you ever feel like you could be bigger if you just followed the trends by making a more mainstream sound?
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Why have we yet to see a Bangla singer climb the ranks? Will British music ever welcome lyrics sung in Bangla or will artists have to sell-out on their sound in order to succeed?Īsianatv caught up with Nish, a Brit Bangla singer whose had over 15million views on his YouTube and has no plans to change his sound to fit the mainstream mould. Though artists like Mumzy Stranger and Jernade Miah have ‘made it’ in the British Asian music scene, we’re still waiting for a major success story, a global collaboration, an award, a soundtrack, mainstream recognition on the level of Naughty Boy and beyond.
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There’s still only a handful from the diaspora. Name a British Bangladeshi who has made it into the mainstream music charts.